Shuru Calls Join the waitlist

Get hung up on here first.

Practice cold calls out loud, in your browser. Pick a prospect and start talking. They answer in character, push back, and sometimes hang up. Then you see where the call slipped, and what to say instead.

We'll email you when practice calls open.

Call ended 0:38

Marcus Bell

IT director, Lakeshore Credit Union

Selling laptop security Medium

  1. You

    Hi Marcus, it's Sam from Fenwick. Did I catch you at a bad time?

  2. Marcus

    Every time's a bad time. What's this about?

  3. You

    So we help credit unions keep their laptops secure, and we have a really great platform that, um…

  4. Marcus

    We already have a vendor for that. Send me an email.

  5. You

    Oh, okay, sure. What's the best address?

  6. Marcus

    It's on the website. I have to go.

Marcus ended the call Read the debrief

Most people learn to cold call on real prospects.

That's an expensive classroom. Every fumbled opener costs a lead you can't call back.

  • Your colleague goes easy on you. They know your script, and they don't want to be rude.
  • Reading a script isn't saying it. The freeze happens out loud, the moment someone says “not interested.”
  • Real prospects don't leave feedback. They hang up, and you never find out which sentence did it.

How a practice call works

  1. Pick a scenario

    Choose who you're calling, what you're selling, and how hard they'll make it for you.

  2. Say it out loud

    Tap the mic and talk. Chrome turns your speech into text as you go.

  3. Hear them answer

    The prospect replies out loud, stays in character, raises objections, and can end the call on you.

  4. Read your debrief

    Four scores, plus your weakest moment quoted back to you with a better line for next time.

A debrief that quotes you back to yourself

When the call ends, Claude reads the whole transcript and scores the four parts of a cold call. Then it finds the moment that cost you most and rewrites it.

  • Opener, discovery, objection handling, close. Each one scored, each with a one-line reason.
  • Your weakest line, word for word. Next to a line you could have said instead.
  • Every call kept. Transcripts and scores are saved, so you can reread a call before you try it again.

Debrief: call with Marcus Bell

Sample · 0:38 · Ended by prospect

Opener
5/10
Clear name and company, but “bad time?” invites a no.
Discovery
1/10
No questions about how Marcus handles laptop security today.
Objection handling
2/10
You accepted “send me an email” and gave up the call.
Close
1/10
No next step. The call ended on his terms.

Weakest moment, at 0:31

Marcus “We already have a vendor for that. Send me an email.”

You said “Oh, okay, sure. What's the best address?”

Try “Happy to. So I don't send you something generic, who are you using today, and how's it going?”

Six prospects to start with

Each scenario sets who picks up, what you're selling, and how hard they'll push back. Start with the friendly ones. Work up to the ones who hang up.

  • Priya Nair

    Office manager, family dental clinic

    You're sellingAppointment reminder texts

    Friendly and curious, but there are patients waiting at the front desk.

    Easy

  • Tom Reyes

    Owner, three taco restaurants

    You're sellingPayroll software

    Picks up mid lunch rush. Asks what it costs before anything else.

    Easy

  • Ruth Delaney

    Front desk, metal fabrication plant

    You're sellingA meeting with the plant manager

    A gatekeeper. Her job is to not put you through.

    Medium

  • Marcus Bell

    IT director, regional credit union

    You're sellingLaptop security software

    Already has a vendor. Needs a reason to keep listening.

    Medium

  • Dana Okafor

    VP of sales, 80-person software company

    You're sellingContact data for her sales team

    Gets ten of these calls a week and can spot a script in one sentence.

    Hard

  • Helen Park

    CFO, freight logistics firm

    You're sellingFreight invoice auditing

    Gives you twenty seconds, and spends them looking for a reason to hang up.

    Hard

Questions

Is the prospect a real person?

No. The prospect is played by Claude, an AI model made by Anthropic. It gets the scenario's persona and is told to stay in character, push back the way that person would, and end the call when they would. Your browser reads its replies aloud.

What do I need to use it?

Chrome and a microphone. Your phone works, and so does a laptop. There's nothing to install, but you'll need to let Chrome use your mic.

Is my voice recorded?

Shuru Calls never receives audio. Chrome turns your speech into text (it uses Google's speech service to do that), and only the text is sent on. Your transcripts and scores are saved so you can look back at past calls.

How is a call scored?

When the call ends, Claude reads the full transcript and scores your opener, discovery, objection handling and close out of 10, with a reason for each. It also quotes the moment that hurt the call most and suggests a better line.

When can I try it?

It's being built now. Join the waitlist and you'll get an email when the first practice calls are ready.

Your next “not interested” is coming. Hear it here first.

We'll email you when practice calls open.